PR is 88% More Effective Than Content Marketing
- Nielsen Study by inPowered
In public relations, it's about relationships and "who you know", and being able to make things happen quickly. FUSION prides itself on the strong national media relationships it has developed over the years, which means immediate results for clients.
Generating earned media opportunities is the key ingredient to any successful marketing plan. It is the critical component in a competitive marketplace where consumers are impacted more by what they read and see with visually stunning photography versus traditional ads. Fusion exposes millions of consumers to your brand without utilizing paid advertising, which maximizes your brand and increases the bottom line.
Public relations also compliments advertising by developing credibility, promoting the quality experience, as well as building trust and brand awareness among consumers.
FUSION coordinates the following public relations strategies to maximize the client's exposure, brand awareness, and marketing initiatives:
• Develop awareness and publicity opportunities for the Client through proper placement and coordination of editorial opportunities with stunning photography in mainstream print, and electronic media outlets.
• Develop on-going media pitches to secure high value media placements in print, web, radio, TV, and social media.
• Develop and distribute ongoing newsworthy press releases for client including writing and distribution.
• Assist Client in developing strategies and ideas that generate publicity and creates editorial opportunities.
• Develop and maintain a media press kit for Client. This includes copywriting, developing fact sheets, story ideas, press releases, and photography management.
• Develop and coordinate group media FAM trips and individual press trips to garner regional, and national editorial exposure.
• Develop a strategy to maintain and garner national awards and golf course rankings.